IsdcSpringBoard2011

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NSS Spring Board 2011 Executive Directors Report

1. NSS Spring Board 2011 Executive Directors Report
2. Challenges Addressed
   1. ISDC 2010 -- "Disfunctional Relationship with HQ"
   2. Membership -- “Declining Membership Trend”
   3. Increase mindshare -- "Recast Visibility & Relevance of NSS"
   4. Operating Budget
   5. Operations
   6. Provisions for Growth
   7. ISDC 2011 Spinup

Challenges Addressed

ISDC 2010 -- "Disfunctional Relationship with HQ"

• Fixed broken HQ relationship & provided necessary support

• ==> Lessons learned were rolled forward and applied to ISDC 2011

Membership -- “Declining Membership Trend”

• 100,000 piece acquisition rolled out in October 2010

  • 10,000 piece Multi-year test ==> Successful, full rollout planned

  • 10,000 piece Decal premium test ==> Successful, added to rotation

• 100,000 piece acquisition rolled out in May 2011

  • STS-134 Patch Premium on signup

• NASA Federal Credit Union (NFCU) Affiliation Agreement ==> successfully Negotiated

  • Leverage 75000+ NFCU Members as affiliates/supporters of NSS

  • Cooperative acquisition mailing into our entire database and their entire database/acquired lists offering NSS membership and touting NFCU benefit

  • ==> Forward work transitions to multiple implementation protocols required

• Initiate effort to increase visibility & relevance of NSS which should increase membership

• Replace renewal letter/email stream with contemporary and contextually relevant content

  • ==> Completed in conjunction with the membership committee

  • ==> Rework business process to meet or exceed 30 days or less processing figure of merit is still in progress

• ==> We have a core membership

• ==> We have members, affiliates, and subscribers

• ==> We serve a community of interest (demographics, sectors, sponsors, cooperating organizations)

Increase mindshare -- "Recast Visibility & Relevance of NSS"

• What is our value proposition?

• What is our natural constituency?

• Our value as a conduit for engagement at the level of each members interest

  • What are we actually accomplishing! ==> incorporated into renewal stream, appeals and Ad Astra!

• What are we doing for our chapters & affilitates?

  • Brochure distribution ==> implemented

  • Ad Astra care packages -implemented

  • Timely rebates ==> implemented

  • Timely out-of-sequence reimbursements to volunteers ==> implemented

  • Campaign for the Future ==> in progress

• Evocative Image Sticker & Decal Development/Printing

  • Stickers and decals widely distributed

  • ==> New artwork generated for ISDC 2011 and ISDC 2012

• Promoting cooperation with

  • AIAA - Space 2010 Participation, Space Colonization TC Participation, ISDC Cooperation, SEA/CVD Cooperation ==> they have challenged us to be a partner with them in finding more and better ways of working together

  • SSF - Newspace 2010 Participation/Speaker, ISDC Cooperation ==> We are getting better at this and it is serving the interest of both organizations and the greater space community

  • SSI - Spacemanufacturing Conference Participation, ==> They are our friends and partners . . .

  • SEDS - SpaceVision 2010 Participation/Speaker, ISDC Cooperation, Affiliation Agreement fulfillment, Video Contest, Cooperative Research Projects ==> They are the demographic seed corn of space advocacy

  • Explore Mars - Workshop/ISDC Cooperation

  • CSE - participating members (Mark & Gary), ISDC Cooperation, NSS Corporate Council/Membership

  • Planetary Society - ISDC Cooperation, legislative agenda

  • Next Steps Coalition - ISDC Cooperation, job fair cooperation

  • Space Policy Institute (GW University) - Legislative agenda, local events

  • Moon Society - Cooperative Research Projects

• Space Ambassadors Program Spinup

  • Underway on manual basis (some staffing hit to rectify)

  • Website backend programming 95%+

  • Program Director Entering Website Text - we have one opportunity to get it right

    • ==> The program is off and running, hats off to Lee Jones and his team!

• Kalam-NSS Energy Initiative

  • Proposal

  • Press Conference

  • Follow through ==> this has taken our involvement in a complex technical and geopolitical investment to a new level

• Electronic Ad Astra

  • http://issuu.com/barnhardassociatesllc/docs/astra_winter_2010__10.13pm.2

  • ==> It is real and waiting distribution guidance

• Website

  • Portal Options - demographic, discipline, user type, etc.

  • website stats http://www.nss.org/awstats/awstats.pl?config=nss

  • change the website update/refresh cycle

    • ==> the fruits of the website redesign effort has been deployed

    • goal is at least one substantive update with cross links to blog and other media per week

  • cross link Second Life and Second Life video to address special needs

    • awards gallery

  • video links and video archive access

Operating Budget

• Executive staff deficency (2 EP versus .5 EP)

  • Effective ED burnrate of 1++ EP remains to be addressed

  • ==> Unresolved issue, mismatch being accommodated by a combination of extreme triage, loss of sleep, and temporary help volunteer & consultant

• Support staff deficency

  • Core Business Operations - AMS Tenisha: Membership, Tracye & Donna: Accounting, Grant: State Registrations

  • Special Projects - Temporary Help + ED + Volunteers

  • ISDC 2011 - Temporary Help + ED + Volunteers

  • Resource Development - Temporary Help + ED + Volunteers

• Jan/Feb Survey Appeal ==> appearent rate of return high

• April/May Appeal ==> address sticker premium in progress

Operations

• AMS Relationship

  • ==> successfully renegotiated a committee to work together to establish what it takes to effectively support the Society

  • Worksplit with Executive Staff

  • Interactions between NSS personnel and AMS

  • Workitem & Discrepancy Follow through

  • Office Space

Provisions for Growth

• HQ Resource Development Team ==> real work, real accomplishment, and much more to be done

  • Gary Barnhard - Lead

  • Petter Kleppan – Resource Development

  • Angela Peura – Scheduling & Logistics Support

• Goals

  • Grow ISDC to the next level and beyond ==> ISDC 2011 almost in the bag, ISDC 2012 support has already begun

  • Grow Corporate Council/Membership

  • Grow Special Projects - Grants & Proposal Work ==> we are laying the ground work for a whole new dimension for NSS engagement

    • Breath new life into the Projects Committee

    • Fuller Challenge Grant Proposal Submitted

    • India US Science & Technology Forum Grant Proposal Submitted

    • NASA & winner of MMOG Space Content Infusion have expressed interest in cooperative actions

    • GE Ecochallenge Opportunity

• ISDC 2011 Sponsorship Package Development

• NSS Marketing Pitch Development

• FY 2010 Objective is to raise sufficient funds to correct Operating Budget issues

• FY 2011 Objective is to raise sufficient funds to support growth to at least our natural constituency by end of fiscal year

• Press release development ==> important new human resources brought to the table

• Research additional grant & proposal opportunities ==> ongoing activity

• Space community contact database development ==> source data collected and being integrated

ISDC 2011 Spinup

• ==> Bottom line, we did what we said we were going to do and them some 836+ registrants so far, a sold out hotel, and extraordinary venue . . .

• Contacts spreadsheet has been created and is being refined on an ongoing basis

• Program agenda developed and agreed to with the local committee

• Sponsorship package has been reviewed internally and is now being circulated

• First round of sponsorship requests have been initiated

• NASA has agreed to entertain our request for support from HQ and the Field Centers in full and in principle to do everything they can to accommodate it

• The Von Braun Center has offered us essentially the entire facility on extraordinary terms.

• Full Scale International Space Station Layout

• Synchronized workshops

  • International Symposia on Space Based Solar Power"

  • Mission Development "Decadal Plan Model" for building the railroad to space

  • Space Station Mission Utilization/Payload Integration Workshop

• We not just reaching out to the usual 40 suspects, we have a list of 400+ local, national, and international.